UX- & UI Design, and Gamification Design
My deliverables for this project:
● Gamification ecosystem
● Wireframes
● Support designer for the mock-ups in Figma
The goal for this project was to Conversion, Retention and Player engagement with gamification.
After the collaboration we scored 9,3/10 in the NPS, quote from the client:
“High knowledge of how to apply gamification theories into
practice with real life examples. They use their well tested
process to go from problem definition to ready mockups or
even finished implementation, brilliant.”
UX Design, Design system, and Gamification
Cappy is a groundbreaking solution designed to help employers effectively engage and motivate the new generation of employees. By providing employees with access to their pay and financial security when they need it, Cappy streamlines recruitment processes, fills open shifts faster, and significantly reduces absences and turnover rates.
Key Features:
In this project, I designed a gamification concept aimed at engaging and motivating users to learn more about the realities of entering the labor market and understanding its implications. The gamified educational platform encourages users to explore various aspects of the labor market in an interactive and enjoyable way.
UX- & UI Design, and Design system
Redesign of a website for a law firm with one important user and client need, easy to get in contact.
Our goal was to enhance the user experience (UX) and user interface (UI) to make the legal journey more accessible, intuitive, and stress-free for the users.
UI Design, Design system, and Gamification
Mobile application to engage young adults to exercise more with gamification elements.
The client wanted an MVP (Minimum Viable Product) to be able to sell their product and service for different municipalities.
With a tight deadline of one month allocated for the UI design phase and three months in total.
I collaborated with a UX designer who did the research for the project and together we ideate the gamification design.
I build a design system from scratch and the UI design for the MVP (Minimum Viable Product) of the application.
UX- & UI Design, Design system and QT Bridge for Figma
In this project I designed the desktop application for a PC software for sound, which transforms any headset or earphones into a portal for hyper-realistic audio.
UI Design, Design system and Gamification
A fitness app to engage and nudge the user to work out more and get rewarded for the effort.
My role in this project was to contribute to the development of gamification design and UI, as well as conduct user testing for the prototype.
Based on the research we conducted through interviews and previous materials provided by the client, we were able to develop a gamification ecosystem that suited their needs. From there, I created some quick mockups that we tested with various end users and B2B clients to gauge the effectiveness of the design. Using insights gathered from these tests, we sketched out new mockups that served as handovers for our stakeholders.
2013 - 2015
Film director & producer
The Mahoyo Project is a documentary about the Swedish creative trio Mahoyo and their journey to Johannesburg, South Africa. In the growing cultural scene in Johannesburg, Mahoyo collaborates with local artists who all have counterparts in the creative scene in Stockholm where the collaboration continues. In both places we see a budding movement where norms and stereotypes are challenged. This story aims to break stereotypes of gender, race and location.
Directed by: Moira Ganley, Pia Do, My Na Do & Farah Yusuf
Produced by: Mahoyo & Flip-Flop Interactive
Supported by: SFI, Urbanears & Swedish Embassy of Pretoria.
Graphic Design, Design Assets and SoMe Content
The Orange Library: a safe and inclusive BIPOC community library for teenagers and young adults in Gambia.
A place of stories, a space of connection. We're more than books; we're a community that celebrates diversity and empowerment.
I help them with the design for the library membership card and SoMe(Social Media) Content design.
