Project details

TIME: 20204 weeks

STAKEHOLDERS: Pengar! – Project with Allmänna Arvsfonden & My school: Changemaker Educations

MISSON: Create & Design a digital web platform prototype with elements of gamification

MY ROLE: Project leader, design & facilitate workshops

THE TEAM: John Granath, Melker Rydholm, Nomin-Erdene Togoodulam, Rodi Cicek & Zoe Zamayeri


The project aims to explore the concept of money, ideally for people between 15-25. This was going to be divided in four main parts:
  • Money and its linear economy: Historical emergence, how does it work today and in the future?
  • What is money? Our relation to money: emotionally, psychologically, and socially
  • Money and the future: Planetary boundaries, human needs, circular economy etc.
  • Fund for sustainability: Understanding about funds, investing, crowdfunding and finding investors
Our role in the project was going to be creating the digital platform where young people can explore the subject in an emotional, reflective and non-judgemental way. They wanted 200.000 people in Sweden to visit the website during a 3-year period before the final, mobile Swedish exhibition 2023.
The content on the digital platform is going to be curated by 125 youths included in the core group of this project. They will create content like podcasts, short-films, blogs, art, animations, music, interviews etc. 
A logo of Pengar!


My role as a project leader was to have the bigger picture over the project, planning and set up meetings with the stakeholders. I also designed the admin-page for our widget with Melker using Figma.

During this project we worked remote due to Covid-19. We decided to meet once a week to get a good group dynamic. My team was diverse with a lot of different competes and we worked well together.

We used the tool Miro (digital whiteboard) to do workshop and planning. Figma to prototype our concept. 


Due to short amount of time, we did a speculative research based of the team members, some of us was in the target group and for the others we all been teenagers. Plus, secondary research from a podcast, YouTube (Riksbanken) and a documentary. 

We did different workshops to define our target group and the result was they want to change the world, are heavy users of mobile phones and internet, spend a lot of money (digital money) and play games. We drew the conclusion that those people are philanthropists and socialisers.

We could then explore what kinds of game mechanics that would drive and motivate these people. We used The Octalysis Tool from the famous gamification guru Yu-Kai Chou to make the analysis.

Workshop with post-it about our assumptions of the taget groupe
Octalysis analys of our project


Working title: Journalisten (the journalist)
Goal:Getting the concept to be adopted by stakeholders and generate at least twenty interactive interviews. 
Purpose: Involve the user rather than consuming the information. In this way, we want to engage them, as well as letting them explore the topic of ​​money and its impact on the environment. 
Target group: Young people who conduct interviews within the overall project. 
Brief: Journalisten is a narrative tool where the user can choose between people to interview. The user can ask the questions that’s already been asked by the core group of young people involved in the project in an interactive way. This instead of directly giving all questions and answers in a static way. 
Potential pro’s: Users get the opportunity to discover and explore different life situations, opinions and perspectives. It can be perceived as more vivid and satisfying with the dynamic questioning process. 
Potential con’s: If the content creation itself does not maintain the quality or meet the format standards of interviews. The uploading-process can be perceived as boring or difficult and can therefore be dismissed. 
Undiscovered/development opportunities: 
• More gamification 
• More advanced structure and filtering, given that there is an understanding of exactly what content will be uploaded 
• Language selection (Swedish, English etc)


UI-kit with colors, Typo, widget and buttons


The result of our design. We did some updates during the process. One example is the filter-function if you’re interested in a specific group of people. Another update is the “back to website” button. We did this because “Journalisten” is a separate thing on the website aside from other things the users can do. Because it’s a widget, it’s applicable to all designs that the stakeholders want to apply. Finally, we did a “download PDF”-button when an interview is finished you can download its content to a PDF-file. This is important because the interviews could not be saved because you don’t have an account. So, with the PDF you can use it for different purposes, especially in school environments.
Here’s a selection of screenshots from the design, but I recommend you try out yourself to get that deeper understanding 🙂

The design for the prototype was made by Rodi and Nomin.

picture of journalisten page: choose a person to interview
picture of journalisten page: start interview
picture of journalisten page
Landingpage for: how to upload content
Uploadpage: type in infomation
Uploadpage: QnA


The admin page were the content creators upload the interviews. Me and Melker did the design and structure for this page.

The landing page is a tutorial of how you upload the content, interviews and it will send it to the webmaster to approve the content.

Uploadpage: type in infomation about the person in the interview
Uploadpage: Summary